Loss of confidence
Doubt relating to one product affects sales across every brand in the category.
Independent control for the honey on your shelf.
We work so that you can verify the contents of the honey you place on shelf beyond the supplier’s declaration.
Implementation
Beevex in food retail.
The ability to conduct your own control without depending on a supplier certificate. You assess a product taken from the shelf or the warehouse independently of the supplier. The record that accumulates shows which brand delivers consistent results over time, and when a consumer enquiry arrives you can present a written result for the product concerned.
In retail, product reaches the shelf at the end of a chain the point of sale does not see. The consumer, however, directs any non-conformity to the point of sale rather than to the supplier.
A large number of suppliers are engaged within the same category, and a supplier certificate declares the product but does not measure it. News relating to an inspection affects sales across the entire category.
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Data
The scale of counterfeit risk.
46%
Share of 320 imported honey samples taken at EU borders that were flagged as suspected of not complying with the Honey Directive (2021-2022)
Source: European Commission, EU coordinated action “From the Hives” (Honey 2021-2022)14%
Share of suspicious samples in the 2015-2017 EU coordinated control; the new action found more than three times that rate
Source: European Commission, EU coordinated action “From the Hives” (Honey 2021-2022)Risks
Risks in food retail.
An unseen chain
Which producer the product came from does not, in most cases, appear on the shelf label.
Responsibility at the point of sale
The consumer approaches the point of purchase; the remainder of the chain is not visible to them.
Regulation
Regulations relevant to traceability.
Public disclosure of counterfeit and adulterated products
The Turkish Ministry of Agriculture and Forestry publishes products found in official controls to be counterfeit or adulterated, together with the company and product details. A product on that list directly affects the point of sale and the category as a whole.
Directive (EU) 2024/1438: honey origin labelling
Amends the Honey Directive so that, for blends, the countries of origin are indicated on the label in descending order together with the share of each. Shares are calculated from the operator’s traceability documentation; Member States apply the rules from 14 June 2026.
This section is for information only; official sources prevail for current obligations.
FAQ
Questions about food retail
Is preparation needed to assess product on the shelf?
No. A product already in the warehouse or on the shelf can be examined; a five-drop sample is sufficient.
Can we compare suppliers over time?
Yes. Because every assessment is recorded with supplier and date, the accumulated record shows which brand delivers consistent results from batch to batch.
Other industries
Industries facing similar risks.
Honey packingVerify the contents of the product you sell under your own brand before filling.
Food inspectionDecide which sample goes to further examination while still in the field.
Beekeeping and honey productionDocument the authenticity of the honey you produce with a measured result, before a buyer asks.Meeting request
Let us plan the setup together, starting from your intake processes and existing controls.
The first meeting reviews your product, sales channels and the risks you face, and recommends a suitable method.
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