Brand exposure
A finding relating to adulteration affects every product that brand holds on shelf.
The record behind your brand, before filling.
We work so that you can verify the contents of the product you place on sale under your own brand, before filling.
Implementation
Beevex in honey packing.
A control point positioned ahead of filling. A non-conforming batch is set aside before it enters packaging. Which source was used in which fill can be viewed through the record, and when your retail customer requests it, the document to be presented is already available.
A packer places a product it did not manufacture on the market under its own brand. In the event of non-conformity, the packer is also the first point of contact.
Product from different sources is placed on sale under a single brand. A supplier certificate declares the product but does not measure it; where non-conformity emerges after filling, the recall cost remains with the packer, and preparedness is required for the retail customer’s own audit.
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Data
The scale of counterfeit risk.
46%
Share of 320 imported honey samples taken at EU borders that were flagged as suspected of not complying with the Honey Directive (2021-2022)
Source: European Commission, EU coordinated action “From the Hives” (Honey 2021-2022)44
EU operators investigated following the action; seven have been sanctioned
Source: European Commission, EU coordinated action “From the Hives” (Honey 2021-2022)Risks
Risks in honey packing.
Recall cost
Non-conformity identified after filling costs a multiple of the cost at intake.
Multiple sources
The same product arriving from different suppliers requires consistency to be monitored continuously.
Regulation
Regulations relevant to traceability.
Turkish Food Codex Communiqué on Honey (No. 2020/7)
Provides that no food ingredient, including food additives, and no extraneous substance of any kind may be added to honey. Honey placed on the market must meet the compositional criteria set out in the annex to the Communiqué.
Directive (EU) 2024/1438: honey origin labelling
Amends the Honey Directive so that, for blends, the countries of origin are indicated on the label in descending order together with the share of each. Shares are calculated from the operator’s traceability documentation; Member States apply the rules from 14 June 2026.
This section is for information only; official sources prevail for current obligations.
FAQ
Questions about honey packing
Does the control add a station to our filling line?
No. Nothing is applied to the product and no new station is added to your production flow. The assessment is made before filling, with a five-drop sample.
What document can we present to our retail customer?
The report created with the assessment. It contains not only the result but also which batch was worked on and when, and it is prepared in both languages.
Other industries
Industries facing similar risks.
Honey collection and intakeAssess the incoming batch at the weighbridge and make the acceptance decision within minutes.
Honey exportBe ready for the destination market’s authenticity enquiry before the container leaves.
Food retailAssess the honey on your shelf independently of the supplier’s declaration.Meeting request
Let us plan the setup together, starting from your intake processes and existing controls.
The first meeting reviews your product, sales channels and the risks you face, and recommends a suitable method.
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